Over the past few years, the NFL has tried to appeal to a younger audience, as they’ve had a partnership with Nickelodeon and have gotten creative in terms of implementing elements of the network into games.
It appears that the NBA will try to follow in the footsteps of the most popular professional sports league in the United States by using its partnership with ESPN, which the Walt Disney Co. owns.
The NBA reportedly will experiment with a “Kids-Cast” strategy during the holidays with a “Deck the Halls” version of the Christmas Day game between Jalen Brunson’s New York Knicks and Victor Wembanyama’s San Antonio Spurs.
Disney characters like Mickey Mouse and Minnie Mouse will be used, according to Michael McCarthy of Front Office Sports.
Walt Disney Co. is taking its “Kids-Cast” strategy to NBA.
ESPN + NBA will present a “Deck the Halls” version of Knicks vs. Spurs on Christmas Day. It will mark the league’s first real-time animated game.
Set in Magic Kingdom, viewers will see Mickey Mouse + other characters. pic.twitter.com/KE5eSKkbYZ
— Michael McCarthy (@MMcCarthyREV) November 20, 2024
These kinds of experiments can go one of two ways these days, as it can turn out to be an absolute disaster and a glaring distraction during the game, which will make the rounds on social media as a joke, or it will be a resounding success that opens the doors for a younger demographic that the league is targeting.
It’ll be interesting to see how this pans out and, if it is successful, how many more of these kinds of games will be showcased for the rest of the 2024-25 NBA season.
As for the game itself, the Knicks and Spurs will likely be one of the more watched contests on Christmas Day, with one of the most popular teams taking on a player who many believe could become the best in the league in the near future.
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