The 2024-25 NBA season is in full swing and teams have already separated themselves from the pack.
The Boston Celtics and Cleveland Cavaliers are at the top of the Eastern Conference, while the Oklahoma City Thunder and Phoenix Suns pace the Western Conference.
Between now and the playoffs, though, several other teams are expected to jump into the conversation.
Meanwhile, the state of NBA media has been a topic of discussion as audiences seem to be tuning out.
ESPN insider Brian Windhorst recently summed up why he thinks the league’s media is in its current state.
“NBA media right now, we’re not in a great place,” Windhorst said. “Because I think we’re devaluing things … that help build the league up. Like one of the things [is] storytelling. Everything is too short right now. People are too focused on tweets, too focused on guys getting crossed over, guys getting dunked on, guys getting embarrassed, social media posts. Not as much on storytelling, learning about players and learning their backgrounds, what I call chronicling the season.”
Brian Windhorst says the NBA media is not in a good place
“NBA media right now, we’re not in a great place. Because I think we’re devaluing things … that help build the league up. Like one of the things [is] storytelling. Everything is too short right now. People are too… pic.twitter.com/7USt2hzmnX
— NBACentral (@TheDunkCentral) November 9, 2024
Basketball coverage has changed drastically over the years, especially after social media platforms like X and TikTok have blown up.
Nowadays, fans seem more obsessed with highlights and off-court stories than the actual games and its players.
It’s a sad thing to see the coverage devolve the way it has, but unfortunately, there are no easy fixes in the digital age.
There’s definitely room for more diverse and robust coverage, but it feels like the current trend of short-form content is here to stay.
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